According to Entrepreneur Magazine’s Clothing Store Start-up Guide, “there’s always room for the right kind of apparel store.” Yet running a clothing apparel boutique is not for the faint of heart, they warn. “Running an apparel store is more than a full-time job,” explains Nancy Stanforth, professor of merchandising at Oklahoma State University, who says 12-14 hour days are the norm. “Running an apparel store is something you do all day, every day.” Even so, the emotional and financial rewards can be great. To begin your store, whether it is online or in a retail outlet, you will need to find a wholesaler to get your merchandise.

There is good news and bad news about opening an apparel fashion store. The bad news is that you’ll need to have a bankroll of around $250,000, says Nancy Stanforth, a merchandising professor at Oklahoma State University. The good news is that you can do it for a lot less if you’re resourceful. Margie, a successful store owner in Redmond, Washington, says that she got a loan for $30,000 and hit the ground running. She adds, “You may not have $250,000, but my advice is to not even think about opening a store until you’ve got the right financing.” Once that is secured, you’ll be ready to find your wholesaler.

There is a good selection of wholesaler hats at www.capwholesalers.com. A number of baseball cap varieties sell for under . They come in 20 different colors and can be embroidered or plain. More advanced baseball hats can sell for to a piece, but with retail prices up to , you’re sure to make a good profit on each of the hats you sell. Bucket hats, made of cotton and polyester and popularized by fishermen, sell for as low as .08 or as much as .02 a piece. Camouflage military caps are hot sellers right now and they sell at Cap Wholesalers for .41 each. Hunting hats with camo and wildlife prints are priced between and . Knit beanie caps, golf hats, straw hats, sun visors, mesh trucker hats, novelty hats, themed hats, Gatsby caps and berets can all be bought at wholesale prices for under . They also offer several pages of hats made in the U.S.A.

There are many hat wholesaler companies to look at. Other sources include sites such as www.capbargain.com, where you can get same-day shipping; www.bestimports-wholesale.com, which offers hats, jewelry, scarves and other accessories apparel; www.business.com, which will provide you with a directory of hat wholesalers; and www.liquidation.com, a resource for bulk merchandise auctions. Your best bet is to call around and see where you can get the best deals and then stick with the same reliable wholesale suppliers to keep your customers happy.

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