Do you remember that Seinfeld show where Kramer has this complete pointless story regarding how he desired to return a pair of jeans he bought, but when he reached the shop “he ended up damaging the very pants he set out to return”? Apparently, tales about your clothing could be a big issue – and individuals can come around in a form of social networking perspective, to talk about their most favorite clothing tales. That’s the entire concept behind Burberry’s new venture; the company from England has been producing raincoats (or in other words trenchcoats, if you are a lover of Humphrey Bogart in Casablanca), for pretty much a whole century and their new way to remain relevant, is the latest Art of the Trench social networking website. As fashion designers’ sites such as this one is an unbelievable creative step, and also a roaring success.

Most of the fashion houses we all know and adore, like Sherri Hill, have grown to their present levels of global acclaim from just one basic product that their creator once thought of. For some, like Hermes, it was a tote, for Gucci, it was trademark fashionable footwear, and then for Burberry, it absolutely was the coat. All of these remarkable fashion icons, haven’t ever tried to market themselves to the client. They are just too high a deal for that. However nowadays, with product sales to the ultrarich dropping, it just appears to the fashion houses, that presenting themselves to the young metropolitan youth market as an aspirational brand, could make up for what has been lost in conventional sales. And this could be quite interesting as designers’ websites make an effort to bring their popular sense of artistry and fashion to their online presence.

Art of the Trench is certainly the most effective attempt at this point. The site, surprisingly, allows you to get street level portrayals of men and women going about their business, wearing trenchcoats. In the beginning, the pictures you saw on the website were just professionally-shot fashion images. But soon, the idea touched a nerve someplace, and thousands of people have been sending in their own trenchcoat pictures. No other designers’ websites have ever imagined of a way to just showcase their items on the net, and involve people in a passionate way in that attempt. It is quite disappointing if you think about it, but these other companies are icons of fashion also – which are intended to be so able to judge the rhythm of high fashion and what individuals will like down the road; and they have been left on the sidelines by the world wide web – the truly icon of today.

Prada, the label that launches millions of hopes and dreams in starry-eyed rich young adults looks oddly lacking ideas on what to do with the internet, should you go by the look of their site. If you purchase a DVD of a hit film, you expect a lot of extras – the entire process of moviemaking, the bloopers, interviews – you hope to get inside the very skin of the creative process. Prada, having said that, only provides for us a boring glimpse into a series of its products from its latest fashion season, and that’s about it. As they begin to sort their plans out, the possible future for designers sites is sure to be interesting. The same fashion names such as Karl Lagerfeld will definitely take advantage of their rockstar-like aura with their creative moments recorded on videos on the site, and live broadcasts of the creative process are sure to captivate lots of fashion lovers. Top designers of prom dresses have an opportunity here like no other, to actually become fashion gods online.

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