Here’s the most important thing about myself and fashion : we do not click. We don’t get along well. You can not put me and fashion in the same sentence.

I was never one who’d buy fashion magazines and indulge into ooohing and aaahing over the latest releases or lines of established and would be designers. I’d rather help myself with a John Grisham suspense thriller or a Jodi Picoult tear-jerker than go gaga over featured accessories that all look the same to me. You would never see me reaching out for glossy magazines to check what Angelina Jolie wore during the Oscars or what Nicole Kidman donned in the Oscars. Whether they were hot property or not doesn’t appeal to me. Who and what motion picture bagged the Bests awards and whose speech was the most galvanizing are what I’m interested in.

But recently, it seems that we, that is, fashion and I, are slowly working things out. It commenced with 3 words, ethical is Fashionable. Yes, you read it right. Fashion’s new partner is indeed ethics. You don’t quite get it? Same here. I had a tricky time understanding it too, the first time I saw it. How can fashion, a free spirit, ever hook up with a harsh and stifling personality, ethics. An unlikely pair, isn’t it?

a really fascinating one, too. The ‘ethical is fashionable’ scheme is slowly gaining momentum. Some view this as a methodology still to gain acclaim among clothing corporations to launch themselves into the main line fashion scene. Think fair competition and trade. Others believe that this is basically a drive towards a more responsive and responsible fashion industry, thinking less of what designers and outlets wish to produce and more of what the consumers like and demand which hopefully will translate to less surplus and less production waste.
Whichever stand you opt to defend doesn’t matter. The more important thing to think about here is what’s being done in the light of this campaign. The ethical is trendy scheme is bringing products that used to be considered non marketable to full view. Take as an example crochets and knits and other hand-crafted goods which are raking in millions of dollars.

What’s happened to the claims that these are unprofitable? The point is reasonably simple and it has , for some time been looking at us : there is a gradual shift occuring in the world of fashion. What used to be a restricting and inclusive play ground for huge firms is starting to become more accessible to smaller firms. Thanks to the more informed and more responsible consumers who’ve realized that fashion is not just about having the latest and hottest item there is . Fashion is also about choice, clever ones. It includes : caring about beginning business ventures, giving them a chance to break in the rather monopolized industry and supporting firms who give back to their workers.

One of my favourite brands right now is Ginger and Smart Online. A great example of an ethical brand.

Folk caring for folk. People caring for the environment. And people looking good. When did fashion become this exciting! Moral is indeed trendy.

So go have a look at Ginger and Smart Clothing and do your bit for ethical fashion.

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Womens World